Automation & Smart Bidding

Adex
Campaign OS

Ad campaign management, smart bidding panels and conversion optimization views. It brings campaign planning, media spend control, creative testing and ROI reporting into one operational layer.

3.8xROAS
₹4.2LSpend
21%CPA Drop
Smart Bid Control
CPA Limit₹180
Budget Pace82%
Creative Test
Winner: Reel A4
Optimization View

Control spend, bids and creative winners in one place.

Adex Campaign OS presents budget pacing, ad-set performance, smart bid recommendations and conversion efficiency so marketing teams can reduce wasted spend and scale winning campaigns.

CampaignCPAStatus
Search Leads₹142Scale
Reels Retarget₹96Winning
Display Cold₹310Pause
Product Modules
01

Campaign Planner

Create campaigns by objective, platform, audience, daily budget, lifetime budget and conversion goal.

02

Smart Bidding

Monitor target CPA, ROAS, bid strategy, budget pacing and automated bid recommendations.

03

Creative Testing

Compare ad creatives, hooks, thumbnails, copy angles, placements and engagement quality.

04

Conversion Views

Track leads, sales, funnel drop-offs, revenue attribution and campaign-wise conversion rate.

Module Visuals

Campaign OS visuals for planning, bidding and conversion control.

01

Campaign Planner

Create campaigns by objective, platform, audience, daily budget, lifetime budget and conversion goal.

ObjectiveLeads
PlatformMeta + Google
₹50K
Conversion Goal: Form Submit
02

Smart Bidding

Monitor target CPA, ROAS, bid strategy, budget pacing and automated bid recommendations.

Target CPA₹140
ROAS3.8x
Recommendation: Increase winning ad set by 18%
03

Creative Testing

Compare ad creatives, hooks, thumbnails, copy angles, placements and engagement quality.

A1
Winner
B2
Test
C3
Low CTR
Hook Rate42%
04

Conversion Views

Track leads, sales, funnel drop-offs, revenue attribution and campaign-wise conversion rate.

Leads 1,284CVR 12.6%
Key capabilities

Built for real operations.

  • Campaign creation and approval workflow
  • Smart bidding and budget pacing panels
  • Ad set, creative and audience performance views
  • Conversion optimization and CPA improvement suggestions
  • Client-ready performance reports and export views

Dashboard KPIs

SpendDaily budget, used budget, balance
EfficiencyCPA, CPC, CPM, ROAS
CreativeCTR, hook rate, engagement
ConversionLeads, sales, revenue
Workflow

Plan → Launch → Monitor → Optimize

1

Plan Campaign

Set campaign goal, audience, budget, platform and conversion event.

2

Launch Ads

Organize ad sets, creatives and bidding configuration.

3

Monitor Results

View spend, clicks, conversions and cost movement in real time.

4

Optimize Budget

Shift budget to winning ads and reduce waste from weak segments.